I am currently developing my ongoing series of Milagro inspired prints into a new direction: Social Media Remedies.
The Milagro prints is a series of works I started in graduate school when I became intersted in the parallels between communication technologies and spiritualities have on our minds. For example, when we text on our smart phones or pray, we become absent in the immediate physical space aorund us: we are talking to someone somewhere else. However, there is a lot of problems with the Milagro type prints, one inparticular is that they are not Milagros at all.
The prints depict Milagro type imagery, but are not Milagros themselves (I’m working on making actual Milagros). Many people outside the southwest don’t know what a Milagro is, so an explanation of these tangible prayers is in order before I can begin to talk about the concept behind the series. To confront these two problems, I am pushing the series away from the Milagro rhetoric and into a new direction: Social Media Remedies for the digital age.
Social Media Remedies is a reference to the traveling medicine men during the 19th century in the United States, who would sell snake oils to cure baldness and such. These traveling salesman typically had elaborate setups with bannes and all sorts of visual stimulation to convince people that their product would really cure the current epidemic at the time.
Similarily to the salesmen that promise to cure bodily ailments with their elixirs, Social Media Remedies are designed to heal social anxieties that border on disease, such as "Nomophobia", or the feat of losing or being without your cell-phone.
I'm excited to develop social media remedies because designing cures for modern day digital ailments requires equal doses of audience engagement, humor, and has the power to promote behavior change. I'm not sure what new direction the imagery is going to take place, but I am thinking something in the line of tarot cards. In the meantime, the prints in the gallery below are the first milagro inspired works.